Whether you are moving a traditionally in-person event online or leveraging virtual events as a regular part of your marketing strategy, a virtual event platform can help you simplify the experience. Additionally, brand and event managers are discovering that modern virtual event platforms can transform a run-of-the-mill online conference into an immersive and engaging virtual or hybrid event experience.
![Virtual Event Platforms: Plan Immersive Events Virtual Event Platforms: Plan Immersive Events](https://images1.cmp.optimizely.com/assets/plan-immersive-events-hero.png/Zz0yYzBkZDA5ZWMwZDMxMWVlYmUyOGQ2NmE1Nzk4NDIxOA==?t=20240508082753)
![What is a virtual event platform? What is a virtual event platform?](https://images2.cmp.optimizely.com/assets/what-is-a-virtual-event-platform.png/Zz0yYTRhNmU4NGMwZDMxMWVlOWIwNGU2MjUyYjBlMDQ0ZA==?t=20240508082753)
![What to look for in a virtual events platform What to look for in a virtual events platform](https://images2.cmp.optimizely.com/assets/what-to-look-for-in-a-virtual-events-platform.png/Zz0yYmFiMWJhMmMwZDMxMWVlYjU2MTM2ZmUxYTBlYTU3OQ==?t=20240508082753)
![How much does a virtual event platform cost? How much does a virtual event platform cost?](https://images2.cmp.optimizely.com/assets/how-much-does-a-virtual-event-platform-cost.jpg/Zz0yOGUyMzY4MGMwZDMxMWVlOWIwNGU2MjUyYjBlMDQ0ZA==?t=20240508082753)
![What is the best virtual event platform? What is the best virtual event platform?](https://images4.cmp.optimizely.com/assets/what-is-the-best-virtual-event-platform.jpg/Zz0yOGY2OTFmMmMwZDMxMWVlOGMyNGQyNDIxMzhiYmY1Yg==?t=20240508082753)
![What's the difference between virtual events and webinars? What's the difference between virtual events and webinars?](https://images1.cmp.optimizely.com/assets/difference-between-virtual-events-and-webinars.jpg/Zz0yOGRiZDBjNGMwZDMxMWVlYTkzYThhZDYxNGVjZmI2NA==?t=20240508082753)
![Deliver your virtual events with confidence Deliver your virtual events with confidence](https://images2.cmp.optimizely.com/assets/deliver-your-virtual-events-with-confidence.png/Zz0yOGUzOTAyMGMwZDMxMWVlOTAxOTIyZjc1ZmQ2NTBmMQ==?t=20240508082753)
Get started with Zoom Events
To get started hosting your next virtual event, purchase your Zoom Events license, then visit events.zoom.us to sign into your account. Once you’re logged in, you can begin setting up your hub under the Manage tab, and then get started building your first Event, Summit, or Conference using the Create tab.
![Get started with Zoom Events Get started with Zoom Events](https://images3.cmp.optimizely.com/assets/Get-started-ZE-u.jpg/Zz1jN2M0ZjcxOGM2NjYxMWVlYjNkOTc2ZGQxZjJkYTc4Mg==?t=20240508082753)